Tuesday, April 28, 2015


Winners PAS Awards '15
5th PAS Awards 2015

For those of you who do not know what PAS Awards are they are an award centered around advertising and marketing best from the country. As the acronym suggests in itself, Pakistan Advertisers Society came up with this platform and highlighting the innovate work done by companies or media agencies alike. 

Now if you are wondering is why am I sharing this with you, it is because it's these advertisers that create these spectacular advertisements that instill the desire in our ever so searching souls to buy the best products on offer. Recently, the 5th PAS Awards were held in Karachi as an ode to these very brilliant minds.

This year, apart from the regular 21 regular categories, Pakistan Advertisers’ Society introduced 5 special categories namely Passion for Pakistan, Best in Digital, Media Innovation, Best BTL Activation and Best Platform Award that will honor the most innovative marketing ideas.

The master of the ceremony for the award ceremony was actor and radio presenter Khalid Malik, while the show featured entertaining performances by Fusion, Rachael Viccaji, Zia Mohyuddin, Bushra Ansari, Jawad Ahmed and Sara Raza. Needless to say, the award night was quite a star studded affair. A total of 68 brands and agencies from all over Pakistan were shortlisted by the jury prior and were in the running to win the PAS Awards 2015. 

Let's see a few (relevant) categories and its winners in the pictures below.

Category: Best in Prints
Winner: Ponds

Category: Beverage (Cold)
Winner: Pepsi

Category: Beverages (Hot)
Winner: Brooke-Bond

Category: Cosmetics & Beauty
Winner: LUX

Category: Restaurants
Winner: Espresso

Category: Textile, Fashion & Accessories
Winner: Service

Congratulations to all these brands and their respective media agencies for coming up with great quality of campaigns. Hope to see and even maaaaybe be a part of some in the future (this year and coming).

Did any of your favorite brands win the war? OR was there any other that you would have liked see winning?

*Press Release and Pictures Courtesy of Walnut Comm.
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Monday, April 20, 2015

LifeStyle | What Is In My Bag?

The Bag.

Beauty Section.
All thing tech and Misc.

An Overview.

The contents of one's bag have always been something I am curious about (nosy little girl!) For me these contents in anyone's bag give the most appropriate picture as to what the person really loves and uses on a daily basis. It tells you all you'll ever need to know about anyone. So today, I decided to share the contents of my own bag. (Judge away!)

As I am a university student, a lot of things you see are student-life related but that just gives you how I organize my bag for all-purposes an answer too. Great, no? The most important thing missing in these pictures above, though, are my registers and lectures. I keep a separate folder for that purpose and so do not really carry it bag. Anyways, let's dive in, shall we?

The first thing that you'll notice is my rather huge wallet. I like to keep extra cash around with me for emergency situations and always end up feeling and the purpose of it is well really everyone knows. Mine is filled with cards of my university and other important cash-ins. USBs are kind of a must and I like to carry around two of those with me at all times. You just never know how may it be of use and has saved my life at more than few instances.

What girl doesn't love good stationary? I know I do! Mickey Mouse pencils and tools box? Yes please. Also, I love that tiny lil lion pencil-top. Given, I am a business student, a scientific calculator is a must thing and one obviously needs notebooks. I use this to jot down any blog ideas or clever lingo that I might come up with or if I have to pen down any important details. My bag has to got to have a spare notebook. It's a perk if there Audrey or Marilyn looking at you like a god-mother.

I am someone who loves to over-pack things, if you haven't realized by now. There is this dire need of all the ifs that need be covered. I always keep charging cords for my Samsung Galaxy phone(s), did I mention my phone(s)? They are kiiind of any bag essential item and also a PowerBank - more on this in a separate post when I try my hand at tech blogging, kinda. It is so handy and has saved my unworthy behind more times than I can count.

Lastly, phew, my bag contains few, ahem, things on the beauty and personal care front. I need to have a deodorant with me be it of any kind. The heat is just unbearable and it simply stinks at times. Body sprays are just too important to be spared from a bag's contents. Talking of the heat, I keep gloves in my bag too, just as a handy to keep my hands safe of the ever so generous sun that has tanned my skin color 3 shades easy. Hair ties, before I forget and they go MIA on me for not mentioning them, you know they can and do all the time. #GirlProblems

Okay, I lied. The real last item in my 'things in my bag' list is a beauty bag. But I am not going into details of this one at the moment and will have a detailed separate post to indulge your juices in. *Takes a deep long breath*

Do share what are your bag essentials and if there are things you keep around just-in-case like me! Avenge me with your long stories! ;)
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Sunday, April 12, 2015

Beauty | Haul: Party Ready

Beauty Party Haul.

It has been so long that I posted or even did some haul, so I thought it was time to take a bite and loose a bit of cash from my wallet and so I did. I had a welcome event for Freshies at my university coming up and needed to buy a few items for the party. I designed a full black gown and paired it with some pops of red in my makeup. So, here is a bit of red in my haul. Here is the breakdown:

Glamorous Face USA Perfect Natural Face Powder:
The face powder was the main reason of my trip as my previous one had hit pan and even it's tiny crumbs were near to none. I have used TV stick from this brand before and so knew it was good enough to be a good bet. The powder itself feels like silk when I run my finger through it. It has SPF 35 which is such a requirement for me in these hot summery days. I chose the shade 04 to provide me with good coverage and has UV oil free foundation. Available at any local beauty supply shops.

Chanel in #12:
I strutted off to another shop in a local mall that I often visit thanks to the variety they constantly try to hit my up with. In particular, I went there to look for a good nail shade of red that I wanted. Though I didn't exactly find that, I was very generously shown and was made to buy this piece. And boy did I fell in love! This, however, doesn't retail here in Pakistan and was exclusive in that shop for a very limited time and amount. So, for availability, you will have to resort to traditional ways of ordering through FB pages etc.

Botanics Long-Lasting Lip Gloss in 23:
I wasn't so keen on buying this. It felt cheap and a product that I wouldn't reach into quite a lot. But, make no mistake, this simple-looking product blew me away! The long-lasting bit is no joke nor is the color payoff. Amazing! It is more like the very famous Rimmel's Appocalips (remember those?). I put this underneath the Chanel gloss in the party and where the gloss had to be re-applied a few time during the whole day, this thing did not bulge, at all. I am soon to rave about this product. Keep your eyes peeled.

Maybelline Baby Lips in Pink Punch:
Remember Baby Lips? Remember the craze? Well, here I am enlisting my name among those. BabyLips are moisturising lip balms with a hint of colour and are available in various colors, loved by too many. This was only PKR 350 and are available everywhere. Or at just4girls if you want to buy online.

Silly 18 Nail Polish in 67:
Shopping for a perfect red is such a hard job. I wanted a specific red. The one which had blue undertones and would compliment my skin. I had already shopped the perfect red lip color, and wanted both shades to match. There were dark reds, yellow reds, shimmer hot pinks being called reds but the blue-toned-cool-red would be missing. I finally settled on the nearest shade after smearing my hand full of blood, well seemed like it. This picture doesn't do the colour justice, I'd say. I love it.

What are some of your latest beauty indulgences? 
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